Gentlemen's Cigars P.O.P Kit
Editorial, Illustration, Package
As Hipster as they come, Gentlemen Cigars aims to capture its demographic through the new trends of drinking Scotch on the rock and smoking on a high-end cigar. The logo plays on these items and a silhouette of a bearded man. Creating a vintage box was key to targeting this demographic, using roughly painted oak wood and stenciling of the deep gold logos. The magazine has a spread written about this newly formed cigar company as well as a expert that talks about the brand. This collateral ranged from booklets to magazines spread and cigar bands. The cigar branding is as hipster as you can get.