Editorial, Illustration, Package
As Hipster as they come, Gentlemen Cigars aims to capture its demographic through the new trends of drinking Scotch on the rock and smoking on a high-end cigar. The logo plays on these items and a silhouette of a bearded man. Creating a vintage box was key to targeting this demographic, using roughly painted oak wood and stenciling of the deep gold logos. The magazine has a spread written about this newly formed cigar company as well as a expert that talks about the brand. This collateral ranged from booklets to magazines spread and cigar bands. The cigar branding is as hipster as you can get.